A simpler alternative to GoHighLevel.
GoHighLevel is an all-in-one marketing platform, popular with agencies, with a CRM, funnels, email and text marketing, booking and reviews. Doodali is one app for small businesses, CRM, inbox, projects, invoicing and AI, for £19.99 a month, with unlimited users.
The short version
How it’s priced
GoHighLevel: GoHighLevel has a few flat monthly plans in US dollars with unlimited users, plus usage fees for phone numbers, texts, email and AI, and paid add-ons.
Doodali: £19.99 a month plus VAT. Unlimited users, every feature. Texts, calls and AI use credits, with 500 free each month for AI.
A team of eight
On per-user pricing, a team of eight pays for eight seats, more as you grow, and more again for higher tiers.
On Doodali, the team of eight, or eighty, costs £19.99 a month for the business.
GoHighLevel is a great choice if…
- Strong funnels, landing pages and marketing automation
- Built for agencies to resell to their own clients, with sub-accounts
- Unlimited users and contacts on every plan
Doodali suits you better if…
- You run your own businesses rather than reselling software to clients
- You want projects, VAT invoices and contracts alongside the CRM
- You’d rather pay in pounds, with your data stored in the UK
- You want something simple enough to use on day one
Everything, for £19.99 a month.
No tiers, no add-ons for the essentials, and nothing to upgrade to.
CRM and pipeline
Clients, contacts, deals and follow-ups.
Find out moreShared inbox
Email, WhatsApp, texts, forms and Facebook leads.
Find out moreProjects
Boards, tasks, files and time tracking.
Find out moreInvoicing
Card payments and Xero sync.
Find out moreOnline booking
Booking pages from your free times.
Find out moreE-signatures
Contracts signed on any phone.
Find out moreAI built in
Ask Doodali, AI replies and agents.
Find out moreSeveral businesses
Each separate, all in one login.
Find out moreMoving from GoHighLevel
Export your contacts, companies and deals from GoHighLevel as spreadsheets and import them into Doodali, it matches the columns for you. Try it free for 14 days, no card needed.
Compared in October 2026 from GoHighLevel’s own website. Features and prices change, so check GoHighLevel’s site for the latest. GoHighLevel is a trademark of its owner; Doodali isn’t affiliated with it.
Questions,
answered.
Anything else, ask, a real person replies.
Is Doodali like GoHighLevel?
Partly. Both bring CRM, inbox, booking and reviews together with unlimited users. GoHighLevel leans towards funnels and agency reselling. Doodali leans towards running the work, with projects, invoicing, contracts and a client portal.
Can Doodali run several businesses, like sub-accounts?
Yes. One login holds one business or several, each with its own customers, inbox, pipeline, projects and invoices, and the owner sees the whole group. Each business is £19.99 a month.
Does Doodali charge for texts?
Texts and AI use Doodali Credits, and every business gets free credits each month. Everything else is included in the £19.99.
How much does Doodali cost?
£19.99 a month plus VAT, with unlimited users and every feature. There’s a 14-day free trial, no card needed.
Where is Doodali from?
Doodali is made in the UK by Arc Media Group Ltd.
Other comparisons
Try Doodali alongside GoHighLevel.
Bring one business across and see how it feels. If it isn’t better than what you have now, nothing’s lost.